First two CoffeeFest events in 2014 and 2015 were more oriented towards the end user. Although the professional, B2B visitors were a minority (about 20%), professional coffee-related business participated as sponsors and exhibitors.
Previous CoffeeFest Exhibitors:
Atlantic Group (Grand kafa & Barcaffe)
Strauss Adriatic (Doncafe)
Exhibitors came from Greece, Holland, Hungary, Italy, Lebanon, Poland, Serbia and Switzerland.
Sponsored and paid advertisement and PR activity resulted in a significant media coverage of CoffeeFest registering over 150 media items in the print, electronic media, radio and TV. Organizer is pleased that the communication strategy objectives were met and the promotional campaign was well executed. Coffee is a popular topic and media love to cover the novelties.